OCSM Blog - Oceania Centre for Social Media

Colleague, Kristie Penwarden of Professional Public Relations points out a story on FoodWeek Online, which begins:  ‘There's a new truck roaming the streets of LA - just in time for summer- and it's being followed by legions of devotees who track its whereabouts via Twitter...’

The story quotes ‘trend monitoring website Springwise.com’ in its report on Coolhaus, which sells handmade ice cream sandwiches from a pink and chrome converted postal service jeep. 

While the idea may sound great to icecream fans in the streets of LA, THE cool thing for us is that the truck informs followers of its whereabouts via Twitter (@coolhaus).  

This is one of many early end-user innovations that is happening, following the celebrity adoption of the service to feed their fans, and the appearance of the @ reply and ‘hashtag’ trend-following conventions. 

Rest assured, advertisers have not been slow to see the opportunities offered by yet another way of reaching audiences direct, taking a leaf from the PR book of interpersonal, multi-modal communication.

Posted by Joseph Peart